Scope:
Supporting Visual Assets
Production Coordination
Promotional & Event Merchandise Design
Brief:
Design the visual campaign for "Cashing Out," an award-winning short documentary featured in The New Yorker. The project included social launch graphics, digital premiere banners, a printed postcard invite, and an exclusive asset shared by Executive Producer Matt Bomer. The goal was to build a visual system that respected the emotional weight of the film while making it feel accessible and engaging across both digital and physical touchpoints.
The visuals above reflect the official launch campaign, designed with a cleaner, editorial tone to align with The New Yorker’s audience. In contrast, the premiere campaign materials below leaned into the visual language of the short itself, drawing from textures, typography, and imagery featured in the film. These were crafted to catch the eye across social media and paid placements, helping drive excitement around early screenings.
