Scope:
Full brand strategy & visual identity development
Logo system, typography & color architecture
Packaging design & product system
Launch campaign & promotional rollout concepts
Brief:
Lane's Loaves is a bakery with a mission to bring warmth, comfort, and joy through its baked goods. The brand was looking to establish a strong visual and verbal identity that resonates with a younger Gen-Z audience while maintaining a nostalgic and timeless appeal. The goal is to create a cohesive brand that stands out in NYC's bustling food scene, communicates its friendly personality, and builds a lasting connection with its customers.
