Scope:
Full brand strategy & visual identity development
Logo system, typography & color architecture
Packaging design & product system
Launch campaign & promotional rollout concepts
Brief:
StillSpike is a non-carbonated tequila-based beverage designed for a new kind of social drinker: someone who seeks full flavor without fizz and prefers a clean design that embodies that mindset. I have led the creative direction of the brand since its inception, from logo design to packaging, investor presentations, and brand positioning.
The project encompasses multiple design concepts for the can, a finalized visual identity, and supporting materials for pre-sale and retail outreach. A comprehensive brand style guide and additional creative materials are available upon request.
Round 1 Version 1
Round 1 Version 2
Round 2
Final
